Advertising and Marketing in China: Chinese-Western Cultural Encounters (19th c. – Present) – Center for Asia Pacific Studies at the University of San Francisco – 13/11/14

An interesting couple of days for anyone in the San Francisco area at the The Center for Asia Pacific Studies at the University of San Francisco fall symposium, “Advertising and Marketing in China: Chinese-Western Cultural Encounters (19th c. – Present).” The panel on Creating Ads for Chinese Markets: From Treaty Ports to Mao may be of especial interest to China Rhymers…more details on the event here. Shame old Carl Crow’s not around anymore to tell them how it was!

The symposium will provide a forum for an interdisciplinary conversation and the sharing of research among scholars and contemporary professionals on the topic of advertising and marketing in China from the 19th c. to the present. Presenters will examine advertising and marketing in China during this period as a lens for understanding cultural encounters between China and the West. Scholars as well as advertising and marketing professionals are invited to share their insight on how culture has influenced the advertising and marketing of Western products in China and Chinese products in the West. Proposed themes include but are not limited to: issues of modernity, visual culture, medical exchange, relations of power, issues of gender, cultural identity, e-business and the influence of smartphones and the internet, etc.