The Shanghai Yellow Pages

Now until recently Shanghai used to still have a Yellow Pages  but I haven’t seen one in several years. Perhaps now all that stuff that used to be in the Yellow Pages is on the interweb and nobody has cupboards of phone books anymore. That would be a shame if they have died out…what will strongmen at fairs now tear up?

Back in 1941 the Shanghai Yellow Pages was an indispensable publication that also pushed the joys of consumption and used rather classy advertising. Using the Yellow Pages and letting your fingers do the walking (as their slogan used to say) certainly put a feather in your cap – geddit!