Selling Dreams: Early Advertising in Singapore – National Library, Singapore

I cannot recommend this excellent exhibition in Singapore highly enough – it’s really fantastic….

Selling Dreams: Early Advertising in Singapore

20 July 2018 – 24 February 2019
10.00am – 9.00pm
Level 10, Gallery
National Library Building
Free admission

Advertisements are fascinating cultural documents that both shape and reflect people’s desires and ideals. This exhibition features advertising materials from the 1830s to 1960s in the National Library collection, and explores the hopes, dreams, aspirations and insecurities of society over the years.

Modelled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market. Through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera, you will gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past.

download the brochure here