A Shanghai Street, An Oriental Avenue – Gimbels of Philadelphia’s 1924 Promotion

December 1924 and Gimbels Department Store in Philadelphia is running a “Shanghai Street” promotion. Chinoiserie fashions were the rage, though sadly i don’t have a picture of the display with “booth-like rooms, not unlike a Chinese shop” and then “table after table” on the other side of Chinois goodies. Anyway, you get a taste and obviously “Mandarin Coats” were all the rage that winter…

Gimbels – sadly demolished in 1987